The Psychology of Everyday Life: Motivation and the Search For HappinessThe Psychology of Money |
What role do fear and desire play in the psychology of money? |
These are the primary emotions involved in financial decisions. Our fear motivates us to avoid loss, in this case the loss of money. Desire motivates us to pursue reward, such as money or the goods that money can buy. When desire for money becomes excessive and poorly controlled, we call it greed.