“Working with the fabulous team at Ella’s has been a gift – from their beautifully illustrated world, to their wonderfully loyal customer base, to their fun and imaginative marketing campaigns. The app came with certain challenges, not least the imperative to stay 100% true to brand with every detail of the Ul and UX. Working again with Papertrell, we were able to keep a challenging brief on time and to budget thanks to much of the app’s framework being built on a ready-made and familiar platform.”